Stigma remains the single most important barrier to public action. It is a main reason why too many people are afraid to see a doctor to determine whether they have the disease, or to seek treatment if so. It helps make AIDS the silent killer, because people fear the social disgrace of speaking about it, or taking easily available precautions. Stigma is a chief reason why the AIDS epidemic continues to devastate societies around the world.

Positive Heroes is an educational, awareness and self-help action campaign that draws on the huge power that positive role models living with HIV have to change people’s responses, to a deadly epidemic of silence and shame.