Positive Heroes is a small, well run, focused, passionate, tightly managed and highly effective public benefit campaign. None of the Directors nor any of the Heroes receive a salary or remuneration.
We do however need funds to employ a core team of two part-time organisational staff who look after all the primary functions of the organisation:
researching and liaising with the Heroes; 
attracting and managing publicity;
designing and executing campaigns;
communicating with sponsors;
networking and partnering with other organisations;
arranging logistics for events and marathons;
replying to the hundreds of letters and emails we receive, and
the many administrative tasks of running the organisation.
Any donation however large or small makes a huge difference to us and is always put to maximum effect. During our last financial year (to February 2010) the rate of advertising value equivalent (AVE) obtained in ratio to total organizational expenditure was 9:1. This measures the value of media coverage Positive Heroes managed to attract compared to the total money spent by the organization.
We believe that we actually give far more value than a simple monetary measures but we also believe in ensuring that the money actually goes to reducing stigma and normalzing HIV.
Please visit the ‘Donate‘ or ‘Get Involved‘ pages for ways to help.
