Positive Heroes is a novel educational, awareness and self-help action campaign that draws on the huge power that positive role models living with HIV have to change people’s minds, and their responses, to a dreaded epidemic of silence and shame.
About us
Positive Heroes is a South African non-profit organisation, founded in 2007, with charitable status with the South African Revenue Services (SARS).
Our Vision
Positive Heroes’ vision is to reduce the fear, misinformation, stigma and discrimination that still surround HIV. We raise the profile of South Africans who are living positively with HIV, from a wide variety of communities and walks of life both urban and rural, in order to encourage people to manage their HIV and live full, rewarding lives.
Our Objectives
By identifying and widely publicising how ordinary people from all walks of life who are living with HIV and leading extraordinarily fulfilling, healthy and positive lives, Positive Heroes is:
- Providing role models who encourage and inspire others living with and affected by HIV, with their powerful messages of hope.
- Redirecting the purpose and energy of all people living with HIV to rise above disheartening circumstances, take responsibility for their lives and move towards achieving their full potential
- Promoting healthy lifestyles
- Reinstating the dignity and personal empowerment of those who are living with HIV
- Sensitising and mobilising communities to create a shared vision and commitment, addressing the current challenges of HIV, especially those of stigma and discrimination.

